A seeker of the real

Cultivating an eye for pragmatism, functionality, purpose, along with an understanding of the underlying design features enables the individual to seek out the really real.
In our phoney, fake, derivative culture it can be refreshing to find things that are more than just a brand, a label or a price tag.
Become a cautious consumer.

Rather than buy the first thing that takes your fancy, why not dig deeper?

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