Monday

Seduction

Advertising and mass media use 'pretty people' to sell everything and anything to you.

Slim, muscular, healthy-looking models munch on cake and pout as they take each bite. Their clothing, hair, make-up and body language suggest that a deeply sensual experience is taking place, and you are missing out on it.

Meanwhile, articles in magazines tell you that chocolate is better than sex. And films like Chocolat really sell the product.

Let's get real.

Imagine Chocolat in the real world. Instead of the lithe Juliette Binoche we would have a flabby, obese person weighing 15-20 stones, with bingo wings and a face swallowed by fat. Hardly romantic.

Consider the adverts? An obese person munches on cake, with chocolate smeared around their face and on their hands. They talk to you whilst eating. Who would buy the product?

You are being manipulated. That is what media does.