Valentine?

Zen Master Unmon said: "The world is vast and wide. Why do you put on your robes at the sound of a bell?"

(Koan)

Conventions and traditions encourage a formulaic response to reality. By their very nature they lack spontaneity and genuine feeling.

Valentine's Day is an exercise in kitsch.

The sale of cards, chocolate and flowers have made Valentine's Day a marketing triumph.
How much money is spent of token items intended to express genuine love and affection?

If you love your husband/wife, partner, friend... then you should show this all year round.
Do not simply go through the motions one day each year.
Do not perform the empty ritual because it is expected of you.

Where is the passion? Where is the life?