Valentine?

Zen Master Unmon said: "The world is vast and wide. Why do you put on your robes at the sound of a bell?"

(Koan)

Conventions and traditions encourage a formulaic response to reality. By their very nature they lack spontaneity and genuine feeling.

Valentine's Day is an exercise in kitsch.

The sale of cards, chocolate and flowers have made Valentine's Day a marketing triumph.
How much money is spent of token items intended to express genuine love and affection?

If you love your husband/wife, partner, friend... then you should show this all year round.
Do not simply go through the motions one day each year.
Do not perform the empty ritual because it is expected of you.

Where is the passion? Where is the life?

Valentine?

If your partner needs a bunch of flowers, teddy bear or chocolates one day per year to remind them that you care, something is probably amiss with your relationship.

Your love should be apparent in your everyday treatment of them.

Insincere greeting cards containing messages of phoney sentimentality (written by someone else) aren't romantic. They're kitsch.

Don't cheapen your partner with trite verses and tinsel. Show your feelings all year round.

Valentine's Day kitsch